2,000+businesses
Kenyan MSMEs use ClariFi to plan, measure, and perform.
- M-Pesa ready
- WhatsApp-friendly
- Built for food & kiosk MSMEs
What She Sells
Tea, mandazi, chapati, smokies, eggs and bread — each item with its own margin when costs are tracked in ClariFi.
A Morning at the Kiosk
At 6:30 AM, the kettle is already speaking. Boda boda riders stop for tea. Fundis ask for mandazi. Office workers buy chapati before boarding matatus. Mama Akinyi smiles, serves, counts, remembers, adjusts and keeps moving.
ClariFi OS does not replace that rhythm. It gives her a clear picture of what the morning is building toward — sales, stock, cash, and the profit behind every cup.
Today at a Glance
Illustrative snapshot from a busy day at Mama Akinyi Chai Point — the same signals ClariFi surfaces in the portal.
Sales Today
KES 18,000
Expenses Today
KES 8,970
Daily Profit
KES 9,030
Profit Margin
50.2%
Orders Today
440 customers
Best Seller
Tea — 180 cups
Before ClariFi
“I used to guess my profit, lose stock and struggle for loans.”
Before ClariFi, Mama Akinyi relied on memory, notebooks and end-of-day cash counting. She worked hard, but could not always see which product was profitable, where cash leaked, or when stock would run out.
How ClariFi Works
Every sale connects to stock and profit — automatically, on the phone she already uses.
- Customer buys
- Sale recorded on phone
- Stock reduces automatically
- Profit calculated in real time
- Mama Akinyi sees everything clearly
Recipe Costing
When you know the true cost of tea, mandazi and chapati, pricing stops being guesswork.
1 Cup of Tea
- Total cost
- KSh 24
- Selling price
- KSh 50
- Profit
- KSh 26
- Milk 12
- Tea leaves 4
- Sugar 3
- Water 1
- Gas 2
- Cup 2
1 Mandazi
- Total cost
- KSh 12
- Selling price
- KSh 25
- Profit
- KSh 13
- Flour 6
- Oil 3
- Sugar 2
- Gas 1
1 Chapati
- Total cost
- KSh 8
- Selling price
- KSh 20
- Profit
- KSh 12
- Flour 6
- Oil 1
- Salt 1
- Gas 1
Know your cost. Set the right price. Make profit.
Smart Alerts
Stock levels and cash variance — surfaced before small leaks become big losses.
Low Stock Alert
- Milk remaining
- 8 litres
- Expected stock-out
- 10:30 AM
- Action
- Buy 20 litres
Cash Variance Alert
- Expected cash
- KES 18,000
- Actual cash
- KES 16,400
- Difference
- KES 1,600
ClariFi does not accuse. It reveals. It helps business owners ask better questions before small leaks become big losses.
Loan Readiness
ClariFi Score
742
Good business score
- Eligible loan
- KSh 120,000
- Recommended for
- Business expansion
With clean records, Mama Akinyi no longer approaches lenders with guesswork. She approaches them with evidence.
Business Impact
Clear numbers support more than one owner — they support jobs, suppliers and less waste.
4
Jobs created
3
Women employees
82%
Local suppliers used
21%
Food waste reduced
Growth Plan
From one kiosk to a bigger business — with milestones she can actually plan toward.
1 kiosk now
2nd kiosk in 6 months
Add seats and more items
Delivery and office supply
Bigger business
The Full Dashboard
One kiosk, one screen — every cup, cost, alert and growth step in a single ClariFi view.
The ClariFi OS loop
Sell → Track → Decide → Grow
How a one-kiosk chai business turns a busy morning into weekly clarity — without leaving the counter.
- Sell
Record every cup
Tea, mandazi, chapati — each sale captured on the phone she already uses.
Explore → - Track
Stock & cash live
Inventory drops with each sale; cash variance is surfaced before close-of-day.
Explore → - Decide
Spot the leaks
Which item leaks margin, which alert needs action — answered before Friday wages.
Explore → - Grow
Borrow with evidence
Clean records become a ClariFi score and lender-ready summary — not WhatsApp screenshots.
Explore →
Plan. Measure. Perform.
Kiosks like Mama Akinyi
What kiosk owners say after seeing their numbers
Illustrative voices from Nairobi food MSMEs — the pattern is consistent: visibility precedes growth.
“I used to count the till at night and hope. Now the dashboard tells me by 11am if today is profit or panic.”
“Milk used to run out at the worst time. The stock alert means I order before I lose a customer.”
“When the SACCO asked for figures, I sent the profit summary. They approved the same week.”
Share the story
Storytelling across platforms
One kiosk case study, many audiences — from TikTok vendors to donor briefs and policy rooms.
YouTube
Mini-documentary (6–10 min)
- Hook
- Sunrise at Mama Akinyi Chai Point — every cup, every cost, every decision.
- Asset
- B-roll: kettle, tray, phone capture, end-of-day reconciliation
TikTok
Short clips (30–60 sec)
- Hook
- ‘Every cup counts’ — 3 numbers every kiosk owner should know before lunch.
- Asset
- On-screen sales/stock/profit ticker with Swahili captions
Meta / Facebook
Carousel (5–7 cards)
- Hook
- One kiosk. Two alerts. One ClariFi score that unlocks a loan.
- Asset
- Recipe-costing + smart-alert infographic cards
Donor storytelling
Impact brief + photo essay
- Hook
- Small kiosks employ neighbourhoods — visibility unlocks fair finance.
- Asset
- Mama Akinyi persona + jobs/women-employed callouts
Policy advocacy
One-pager + talking points
- Hook
- Daily food MSMEs need lightweight digital records to access fair credit.
- Asset
- ClariFi score chart + MSME data-readiness recommendations
Your next steps
Clarify Your Business
Every cup counts. Every shilling matters. Know your numbers. Grow with confidence.